“WHAT BRINGS YOU HERE?” the old jewelry maker asked. Moments later, Kevin found himself alone again by the red wooden sign depicting the massacre that occurred here so long ago. As Kevin stood, absorbing the soft wind that always seems to blow on the northern plains, he reflected on the strange sequence of events that had brought him to this lonely place, and how an old Lakota woman he had just met, an evolutionary astrologist he had never met, and a rare voice disorder he had never heard of had joined forces to make him stop, look inward, and think.

Not For Sale: Finding Center in the Land of Crazy Horse is a unique iconoclastic memoir that traces one businessman’s journey deep into Indian country, and even deeper into his own soul. In a corporate world hallmarked by the never-ending quest for bigger, better, more, this CEO of one of America’s oldest family businesses contemplates an organizational structure where the goal is to do less, not more. In a 24/7 internet- wired world consumed with roles, responsibilities, and external accomplishments, Kevin learns to look inward for meaning and purpose. Through a series of successive, solo trips to the Pine Ridge Indian Reservation, Kevin learns the following powerful lessons:

  • We all come from a tribe, and while the pull of the past is strong, the soul is here to individuate.
  • Leadership in the new Aquarian Age is about doing less, not more.  Those who hold the power often overreach; they go too far.
  • Busyness is not living, and personal growth lies in looking inward, not outward.
  • The boundaries that have been set to divide people are not real.  In the end, we’re all one tribe.

In a modern-day adventure strikingly similar to the ancient Lakota Vision Quest rite, Kevin separates from his own tribe for the purpose of seeking a deeper sense of self. Along the way, Kevin comes to be thankful for the partial loss of his own speaking voice as he learns it was his soul’s way of getting him to stop working, stop leading, stop caretaking. In losing consistent access to his voice, Kevin discovers a pathway, a calling, to strengthening the voices of others, which he uses to think differently about the future of Pine Ridge, the future of Hancock Lumber, and the future of tribes everywhere.


Not For Sale: Finding Center in the Land of Crazy Horse is the proud recipient of the 2016 Independent Author Network’s Book of the Year Award for the Religion and spirituality category! Click here to learn more!

NIEAseal-2014-Winner-VSMNot For Sale: Finding Center in the Land of Crazy Horse is also the proud recipient of the 2016 National Indie Excellence® Award for the Leadership category, and finalist for the Spirituality category! Click here to learn more!

READERS“I read Not For Sale: Finding Center in the Land of Crazy Horse in record time. I simply couldn’t put the book down. Kevin Hancock’s courage in laying out his vision quest so beautifully and humbly is a true inspiration. It is my hope that all business leaders will heed the message that it is possible to care for our souls and our businesses simultaneously. In fact, for true sustainability and health, we must.”

–Christiane Northrup, MD, New York Times best-selling author of Women’s Bodies, Women’s Wisdom, and Goddesses Never Age

44 thoughts on “Not For Sale

  1. Kevin, good for you and better for us that you share this powerful experience. Thanks!

  2. Kevin, you have been on a personal journey that benefits all of us and also our community in the widest sense. Thank you for sharing your insights with us. Looking forward to receiving my copy!

  3. Thank you Kevin for shining a light on this heartbreaking American tragedy. I just read the article in the Bridgton News. Keep up the good work and I look forward to reading your book.

  4. Kevin – Your “About the book” further whets my appetite for getting my hands on this book (after you personally annotate it of course). Sounds like a very good read indeed!

  5. Kevin just heard about this book and glad to have read a bit about the journey in the Bridgton News. I can’t wait to read it. When I go to conferences, I often stay extra days to explore the area. While at Colorado River Canyon I sat and talked to the native Americans there for about an hour. The person with me couldn’t figure out why I didn’t just buy a souvenir jewelry and go. I couldn’t just buy one thing I bought many from several. Each lady I talked to had a story, and each piece that I bought had a story, or meaning or how it was made, and where the gems came from and how they learned their art, and from whom. I only wished I had more time to stay, and had also written down everything I was told. You have done something fascinating to me. I only wish I could share in the original journey. I guess that is what the book is for! It is pretty awesome what you have done! Thank You!

    1. Thanks for sharing Derik! I have found that lots of American’s FEEL a strong deep connection to story that created the reservation system AND still challenges Native American’s on reservations to the present day.

  6. Don “the camel wrangler” Kevin, always knew you were something special looking forward to reading your book.

  7. Kevin, this is Wini Somers, Nat’s daughter-in-law. She wanted me to order your book for her. How do I do that? The website is not letting me order it. Thanks.


  8. Kevin, I just finished your book and need to tell you how much I was moved by it (and often to tears) on so many levels. Such a WELL blended compilation of history, self discovery, and sacrifice. Thank you for sharing yourself, your journey, the people of Pine Ridge, and for bringing a deeper connection to the past and present challenges faced by the Native Americans.

  9. I have just learned of your book from a co-worker at St. Joseph’s Indian School in Chamberlain, SD. I am a Lakota woman from the Rosebud Sioux Reservation. I am very interested in reading about your experience with our present day reservation culture, and how you perceive our history, as well. I work with mainly non-native people at St. Joseph’s. I believe I am ironically in the minority at a school housing approximately 200 Lakota Sioux children. I am hoping to gain some insight on a non-native’s perspective. It seems my quest is similar to yours, only in reverse. My husband was from Pine Ridge, we actually spent time with his mother in the Manderson area. I am looking forward to reading your book!

    1. Naomi – Your email makes my day!!!! I have been looking to integrate my learnings from Pine Ridge back home in the community I belong to. In addition, however, I am looking for…hoping for…connecting with Lakota leaders…on reservations…who are looking to consider the ideas in my book to see how they fit local Lakota strategies for progress! I a thrilled to share my book with you and to connect. I actually want to send you a book today! You might email me at khancock@hancocklumber.com with your mailing address and I will send you a book! Also, I am coming to Pine Ridge in 2 weeks. Perhaps I can arrange to come see you while I am there. Wopila Tanka! Glad we are connected! Kevin Hancock

  10. Thank you so much for your generosity. I am grateful, Wopila Tanka! I will email you my address and perhaps I will be fortunate enough to meet you!

  11. Powerful book, Kevin, and so beautifully written (says this writer and editor). I’ve ordered 3 more copies, 2 to give to friends and 1 for Steve. “We all have our own journey to make,” and his is different from the ones we’ve taken, but I know he will love knowing about yours. I’m going to tell him, “It’s a gift.”

  12. Kevin, I am so impressed and inspired to be hearing of this. I absolutely can not wait to purchase and absorb this book for myself and for others I know will truly appreciate it.

  13. Hi Kevin I just read about your book and life’s journey on the SD newsletter. I too have SD, for about 19 yrs. I have traveled out to South Dakota and was moved by the plight of the American indians, at the site that Kevin Costner has tried to get known, it is called Tatanka, in Deadwood. I am very much looking forward to reading your story, so much of what you have written has paralleled my experiences, with living with SD. Please sign it for me, and will be back in touch after reading it 🙂

    1. Loise, Thank you for contacting me! I was very excited about the opportunity with the NSDA to share my story and connect with other SD people around the world! I will look for your order on line, sign the book and then look forward to hearing from you down the road, once you have read it! Best wishes! Kevin

  14. Hi Kevin, I just got done reading your book. My sister Pauline gave me a copy for Christmas. Thank you for sharing your story. I want to let you know that there is a group of people in the Windham that gathers each month on the full moon to share Native American ceremony and our relationship with Spirit and All of Our Relations. Thought you might enjoy knowing about our circle. We also have a Men’s Council that gathers. Some of us have indigenous blood and others are simply drawn to the Red Road. A Ho Mitakuye Oyasin, Resting Water

  15. Just read your profile in ProSales. Wonderful story, can’t wait to read your book. As a fellow building materials industry pro, thanks for what you do!

    1. Charlie – Thank you for reaching out and saying hi! I look forward to hearing from you again after you have the opportunity to read the book. Best wishes!

      1. Kevin, your book sat for too long in my backlog – almost finished with it. It’s been a wonderful read – and I’ve got some more to share. I’ll track you down once I’m finished via email.

  16. Kevin – I read an article about your book and just knew I had to read it. My copy came today and I can’t tell you how excited I am. I just have this feeling that it will be transformational. Thank you!

  17. I just finished reading your book and I enjoyed every bit of it. I especially appreciated the way you went to see and touch Black Elks house. I received your book as a gift from my best friend and Project Pro, Clete Boothby in the Bridgton. I am on my own journey to find Center in my life.
    I will be travelling this summer to Pine Ridge for a week of work through the East Hampton, CT Congregational Church. Our group is called Seeds of Hope and our task every summer isto help a group of people. Fourteen of us will go to Pine Ridge. For some of us it is our first trip and others their fifth trip. I recommended for the first timers to read your book as a way to get a great idea of where we are going. Your photos are great and your words will be helpful to get a feel for our week in S.D.
    Thank you for your work, your growth, and your journey to find your voice…

    1. Corey-Hello! Thank you for this post! I keep running into people who are on their own journey to find the Center in their life. I have come to feel that pretty much everyone is on that journey, BUT for whatever reason, we have all been keeping it quiet! I think the more people speak of their journey…the more it will encourage others. It’s like Verola says in my book…”If we don’t share our stories they die with us.”
      In addition, it is great to learn about your group ‘Seeds of Hope’ AND that you have been traveling to Pine Ridge. Thank you for sharing my book with others. I am happy to do a group discount on book for the rest of the group if someone organizes an order. Also, I would love to learn more about when you are going, where you are staying and who you are working with at Pine Ridge! Well done! Thanks for sharing! (You can also email me a khancock@hancocklumber.com).
      Finally, thank you for working with Hancock Lumber! Kevin

      1. Kevin, here is a story about the Eastern Band of the Cherokee and a man finding and marking the trails through the land they used to hold. 

        They were able to purchase some of this land back and it now forms the Ocala Boundary here in Western North Carolina; it is not a reservation since they hold title to this much land at least. 

        http://www.citizen-times.com/story/news/local/2016/04/10/following-cherokee-footsteps-across-wnc/82465214/ Walk in Beauty, My Friend Sally

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        Kevin Hancock commented: “Corey-Hello! Thank you for this post! I keep running into people who are on their own journey to find the Center in their life. I have come to feel that pretty much everyone is on that journey, BUT for whatever reason, we have all been keeping it quiet” | |

  18. Kevin, As I told you recently when we met in the Senate dining room, I loved your book. I have always had a fascination with Native American history and customs. I too have visited South Dakota many times. Mostly as a story teller/humorist. I would love to catch up with you and hear more about your experiences in SD (interesting that the South Dakota abbreviation is the same as your affliction). You had suggested lunch during our brief discussion. If you are up for that just call or email me at 207-462-3774 or gfcrocker@gmail.com. I will happily meet you anywhere in the Pine Tree State‼ Be well and keep doing good ‼
    Gary Crocker

    1. It was a pleasure to meet you and learn about your extensive work at Rosebud. Thank you for sharing! I am glad we are connected! Your story of work there is amazing!

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